HRM- BMW Essay Example | Topics and Well Written Essays - 250 words

HRM- BMW - Essay Example BMW’s move shows that management is not the lone representative of a business; it is bigger than that- there are lessons to be learned and given from and by everyone involved. A cohesive business is a successful one, and a company can only be cohesive when all levels of employees believe that they can speak up and make a difference. The more people who can get involved in the process, the more it will be an accurate reflection of the company and community’s true set of standards and complementary goals. #3 I believe that both employees and managers would think the new policy is fair. The only potential obstacle may be that employees or the public might see the move as a calculated response to media pressure due to recent corporate scandals involving inflated executive bonuses. However, as the case states, â€Å"BMW has been discussing its compensation practices for months, and claims its announcement has nothing to do with a larger debate about public accountability of executives† (BusinessWeek, 2011). The linked bonus program shows a link between management and employees in the company, and an expansion of vertical communication that will, I believe, make the line workers feel more valued and responsible, thus increasing their productivity as well as their company loyalty. REFERENCE BusinessWeek Case (2011).

Case study Example | Topics and Well Written Essays - 250 words - 141

Case Study Example In addition, they also facilitate interactions between people of different cultures (Shimp 217). Guinness should adopt an online marketing strategy to target the middle class and the youths. Online marketing shall take into consideration the youths who spend most of their time online. In addition, it is the best opportunity to assess the views of the customers from across the globe. Besides, social media offers people a chance to share ideas, experience and plan for a weekend. Hence, social media sites are excellent platforms for marketing the Guinness. Furthermore, Guinness should use print and non-print media for marketing. The ads should feature during prime times to reach several drinkers. The promotions should also educate on safe drinking. In pursuance of enhancing consumer relationships, leveraging and improving brand loyalty. Cross selling of Guinness Draught to drinkers who change names at homes should adopt a strategy that respects ethical codes and empowers the customers. The chosen promotion strategy should be simple and target a wider audience to attract more drinkers. In particular, the plan should encompass women drinkers. Unlike the male drinkers, the strategy should include feminine features such as successful women drinkers. It should also incorporate reward mechanisms for the most loyal drinkers. The use of catchy promotion, for instance, ‘Guinness made of more’ would entice and attract more customers (Shimp